Bulletin 2024-20-INSAdopted

AI governance for Michigan insurers

Michigan's Department of Insurance and Financial Services issued Bulletin 2024-20-INS on August 7, 2024, adopting the NAIC Model Bulletin on the Use of AI Systems by Insurers. DIFS applied the model with no Michigan-specific changes, so the AIS Program expectations match the national framework. The bulletin reaches every entity holding a Michigan certificate of authority, including health plans and HMOs, and DIFS has signaled it will request AIS Program documentation during investigations and market conduct exams.

Bulletin2024-20-INS
IssuedAugust 7, 2024
EffectiveUpon issuance
BasisNAIC model, adopted verbatim

What Michigan expects from your AIS Program

Michigan adopted the NAIC model verbatim, so the program expectations match the national framework.

Governance

A written program with clear ownership. Senior management is accountable to the board, and a cross-functional body oversees AI across its whole life cycle.

Risk Management & Internal Controls

Controls at every stage of the model life cycle, from data sourcing through retirement, sized to the potential harm to consumers.

Third-Party AI Systems & Data

The insurer stays responsible for AI it did not build. Vendor relationships need diligence, contract rights, and the ability to produce evidence.

Documentation & Audit-Readiness

Section 4 spells out what an examiner can ask for. Treating that list as a standing requirement is what keeps a program defensible.

Legal authority

Michigan DIFS grounds the bulletin in laws it already enforces:

  • Unfair and Prohibited Trade Practices and Frauds ActMCL 500.2001 et seq.
  • Corporate Governance Annual Disclosure ActMCL 500.1751 et seq.
  • Property and casualty rating standardsMCL 500.2403

Who it applies to

The bulletin reaches every entity holding a Michigan certificate of authority, including:

  • Insurers
  • Nonprofit health service plans
  • Health maintenance organizations (HMOs)
  • Dental plan organizations

State-specific changes: None. Michigan adopted the NAIC model bulletin verbatim, with no state-specific modifications to the definitions or program expectations.

Learn the basics

Resources for Michigan insurers

Start with these plain-language explainers and field guides.

Guide

What is the NAIC Model Bulletin on AI?

The NAIC Model Bulletin on the Use of AI Systems by Insurers is the template most states use to set AI governance expectations. Here is what it says and why it matters.

Guide

What is an AIS Program?

An AI Systems Program (AIS Program) is the written program the NAIC Model Bulletin expects every insurer to maintain. Here are its four pillars and what each one requires.

Guide

What are the NAIC AI Principles?

The NAIC AI Principles, adopted in 2020, are the foundation beneath every state AI bulletin. The five principles spell FACTS: Fair, Accountable, Compliant, Transparent, and Secure.

Guide

AI in Insurance: Key Regulatory Definitions

The NAIC Model Bulletin defines the terms that carry legal weight, from AI System to Adverse Consumer Outcome to Model Drift. Here is what each one means for insurers.

Article

Insurance Regulators Are Forcing AI Governance. Most Carriers Aren't Ready.

State insurance regulators and bar associations are sounding the alarm on AI in insurance. Legal and regulatory pressure is forcing insurers to operationalize AI governance, not just document it.

Article

The NAIC Bulletin Is the Floor Your Reinsurer Will Hold You To

Twenty-four jurisdictions have adopted the NAIC Model Bulletin on AI. Most carrier compliance teams are working to the regulatory text. Their reinsurers will use the same document as an evidentiary baseline at the next placement, and the cedent that meets the floor and stops there is preparing for the wrong audience.

Michigan AI governance FAQs

What is Michigan Bulletin 2024-20-INS?
It is the bulletin DIFS issued on August 7, 2024 adopting the NAIC Model Bulletin on the Use of AI Systems by Insurers. It tells Michigan insurers that existing insurance laws apply to any decision an AI system touches, and it expects each insurer to maintain a written AIS Program.
Which companies have to comply in Michigan?
Any insurer, nonprofit health service plan, HMO, or dental plan organization holding a Michigan certificate of authority. The bulletin is not limited to property and casualty lines.
Did Michigan change anything from the NAIC model?
No. DIFS adopted the model bulletin verbatim, so the definitions and AIS Program expectations are identical to the national framework. An insurer building to the NAIC model is building to Michigan's expectations.
How will DIFS enforce the bulletin?
DIFS relies on existing authority, including the Unfair and Prohibited Trade Practices and Frauds Act, the Corporate Governance Annual Disclosure Act, and Michigan's rating standards. It expects to request AIS Program documentation during investigations and market conduct examinations.
How does a Michigan insurer get ready?
Stand up a written AIS Program covering governance, risk management and internal controls, and third-party oversight, then keep the documentation Section 4 lists in an examination-ready state. A model inventory, validation records, and a clear data-to-decision trail are the foundation.

Get audit-ready for DIFS Bulletin 2024-20-INS

Swept AI supervises your models and produces the AIS Program evidence Michigan examiners can request.